Keyword Ads
Pay per click (PPC) advertising has fast become the most popular advertising medium on the internet, largely thanks to Google's introduction of it's programme, AdWords. While costly, it is the only way to ensure that your website is receiving targeted visitors from a reliable source.
Getting started with PPC advertising can be a difficult and confusing process. Here are the three essential steps to PPC advertising.
Step 1 - Identify your target market
It is crucial to identify exactly who is your target market before you inject any money into PPC advertising. You should conduct a considerable amount of research and decide whether the market is profitable. A market with very little existing websites and search volume is unlikely to convert into any decent amount of sales.
Step 2 - Choose your keywords
Using free keyword research tools are fantastic for identifying what keywords you want to place bids on. While the majority of them will only provide statistical information for a handful of keywords at a time, they allow you to make the most out of your selection and only target those that are profitable. It's important to stick to long-tail keywords only as they generally have the lowest competition and ensure that you only receive targeted traffic.
Step 3 - Set a daily budget
All PPC advertising programmes allow you to set a daily budget restriction. This feature ensures that you never exceed a set amount per day -- it is particularly useful if a search term suddenly receives a surge of traffic and your ad receives a load of unexpected clicks.
-Liam-
Enjoy your reading! I will post more useful tips and articles about ppc,make money online and home business...
[posted by Terrylai]
Friday, June 6, 2008
Top 5 Reasons Why Pay Per Click Ads Are Good For You!
Keyword Ads
For many, Pay Per Click advertisements are nothing more than a short-term marketing measure to be used just until the effects of search engine optimization are felt.
Internet marketing experts, however, state that the customized ads in fact, provide more benefits than most people give them credit for. Here are some of them:
1. With PPC ads, you’re always at the top of the heap
In a perfect world, you would always have top ranking in search engine results page after your web site is optimized; unfortunately, we’re not even close. Getting on top of the list can take a lot of time and effort, and doubly more so if you’re targeting very popular keywords and phrases. PPC ads greatly increase the chance of your web site being seen by searchers even if thousands of other companies are competing for the same keywords. Advertising on programs like Google Adwords can actually save you time and resources by allowing you to focus your SEO efforts (which are definitely more laborious) on campaigns that will have more fruitful results.
2. You’re the boss (at least when it comes to your PPC ads)
With PPC ads, you get to choose how much you are willing to pay per click, how you would want your ads to be worded and how long you would want your ads to be displayed. One good thing about PPC ads is that you’re in total control of your ads. If you want to edit existing ads so you can announce a new promo for example, then nothing will stop you from doing so.
3. PPC ads can be used to ensure greater SEO success
PPC ads is a relatively inexpensive means of testing if the keywords and phrases you chose to use to optimize your site will work or not. PPC ads can help prevent the costly mistake of using ineffective keywords to optimize your site.
4. PPC ads allow you to pretend like you’re Big Brother
One PPC feature that makes the tool particularly attractive is the fact that it allows advertisers to extensively track their ads and how they are performing. With PPC ads, you’ll be informed of how many times the ads are clicked, the number of impressions, their average position, costs-per-click and other stats you’ll need to assess if the ads are worth the money you pay for them (remember, being micromanagers never hurt Bill Gates or Steve Jobs).
5. PPC ads help you help yourself
While many think that PPC ads bear only immediate results, the customized advertorials can actually benefit you in the long-term by helping you establish your brand. If people, through your ads, regularly see the name of your company and web site, you can expect to leave an imprint on their minds and create an impact.
-maraya-
[posted by Terrylai]
For many, Pay Per Click advertisements are nothing more than a short-term marketing measure to be used just until the effects of search engine optimization are felt.
Internet marketing experts, however, state that the customized ads in fact, provide more benefits than most people give them credit for. Here are some of them:
1. With PPC ads, you’re always at the top of the heap
In a perfect world, you would always have top ranking in search engine results page after your web site is optimized; unfortunately, we’re not even close. Getting on top of the list can take a lot of time and effort, and doubly more so if you’re targeting very popular keywords and phrases. PPC ads greatly increase the chance of your web site being seen by searchers even if thousands of other companies are competing for the same keywords. Advertising on programs like Google Adwords can actually save you time and resources by allowing you to focus your SEO efforts (which are definitely more laborious) on campaigns that will have more fruitful results.
2. You’re the boss (at least when it comes to your PPC ads)
With PPC ads, you get to choose how much you are willing to pay per click, how you would want your ads to be worded and how long you would want your ads to be displayed. One good thing about PPC ads is that you’re in total control of your ads. If you want to edit existing ads so you can announce a new promo for example, then nothing will stop you from doing so.
3. PPC ads can be used to ensure greater SEO success
PPC ads is a relatively inexpensive means of testing if the keywords and phrases you chose to use to optimize your site will work or not. PPC ads can help prevent the costly mistake of using ineffective keywords to optimize your site.
4. PPC ads allow you to pretend like you’re Big Brother
One PPC feature that makes the tool particularly attractive is the fact that it allows advertisers to extensively track their ads and how they are performing. With PPC ads, you’ll be informed of how many times the ads are clicked, the number of impressions, their average position, costs-per-click and other stats you’ll need to assess if the ads are worth the money you pay for them (remember, being micromanagers never hurt Bill Gates or Steve Jobs).
5. PPC ads help you help yourself
While many think that PPC ads bear only immediate results, the customized advertorials can actually benefit you in the long-term by helping you establish your brand. If people, through your ads, regularly see the name of your company and web site, you can expect to leave an imprint on their minds and create an impact.
-maraya-
[posted by Terrylai]
Wednesday, June 4, 2008
5 Tips to Get Your Blog on the First Page of Google!
Keyword Ads
1. Submit posts with unique content.
Your blog content must be unique, content is a king! Do not steal content from other blogs, Google will see everything! If you really like someone's post, you can re-wright it. Your content must be 99% unique. Don't wright every hour, it is too much. Submit 1-3 posts / day and keep this tempo.
2. After you will create 10 posts on your blog, you must add your blog sitemap(rss) to Google Sitemap.
If you have Blogger blog - use your RSS, if you are using, for example, Wordpress - create sitemap with Google Sitemap Generator or create your own sitemap. After adding - Google will crawl your sitemap everyday and he will know about all your new posts. Remember, Google will love you if you will have blog with good, quality and unique content.
3. Add your blog and RSS to blogs and RSS catalogs and readers.
Use Google to find them. This will give you lot of free backlinks and traffic.
4. Submit some unique articles to article directories.
Don't forget to put backlinks with anchors to your blog and to some of your posts. Articles must have the same subjects as your blog or post. Do not submit too often.
5. Put your backlink everywhere where its possible.
Put your link to DMOZ, make answer on Yahoo! Anwers! (use backlinks in your answers), make comments on different blogs, and submit your articles to social bookmarks.
That's all will improve your pageranking on Google!
[posted by Terrylai]
1. Submit posts with unique content.
Your blog content must be unique, content is a king! Do not steal content from other blogs, Google will see everything! If you really like someone's post, you can re-wright it. Your content must be 99% unique. Don't wright every hour, it is too much. Submit 1-3 posts / day and keep this tempo.
2. After you will create 10 posts on your blog, you must add your blog sitemap(rss) to Google Sitemap.
If you have Blogger blog - use your RSS, if you are using, for example, Wordpress - create sitemap with Google Sitemap Generator or create your own sitemap. After adding - Google will crawl your sitemap everyday and he will know about all your new posts. Remember, Google will love you if you will have blog with good, quality and unique content.
3. Add your blog and RSS to blogs and RSS catalogs and readers.
Use Google to find them. This will give you lot of free backlinks and traffic.
4. Submit some unique articles to article directories.
Don't forget to put backlinks with anchors to your blog and to some of your posts. Articles must have the same subjects as your blog or post. Do not submit too often.
5. Put your backlink everywhere where its possible.
Put your link to DMOZ, make answer on Yahoo! Anwers! (use backlinks in your answers), make comments on different blogs, and submit your articles to social bookmarks.
That's all will improve your pageranking on Google!
[posted by Terrylai]
Monday, June 2, 2008
How to Promote Your PPC Adv on Blogs or Websites??
Keyword Ads
How to increase your pay per click rate?? If yours websites or blogs pay per click adv are written in a manner way that you will compel potential customers to click on your adv.
Here i will give you some tips that you should use when writing a pay per click adv!
1. You should always make sure to match the headline to your audience. If your audience is comprised of selling automobile, make sure you mention the term automobile at the top of your adv.
2. Showcase a benefit of your product or service directly in your pay per click ad. This will encourage visitors to click on your ad.
3. You must make sure the displayed URL makes sense to your potential market. You want the URL to contain words that are recognizable to your intended market properly.
[original post by Terrylai]
How to increase your pay per click rate?? If yours websites or blogs pay per click adv are written in a manner way that you will compel potential customers to click on your adv.
Here i will give you some tips that you should use when writing a pay per click adv!
1. You should always make sure to match the headline to your audience. If your audience is comprised of selling automobile, make sure you mention the term automobile at the top of your adv.
2. Showcase a benefit of your product or service directly in your pay per click ad. This will encourage visitors to click on your ad.
3. You must make sure the displayed URL makes sense to your potential market. You want the URL to contain words that are recognizable to your intended market properly.
[original post by Terrylai]
Sunday, June 1, 2008
Pay Per Click (PPC) Advertising Plan - Your Next Alternative Income
Keyword Ads
Pay Per Click (PPC) Advertising There are a number of services out there that provide PPC like services, including Google AdWords, Overture (Yahoo), and eBay. You will likely want to start with Google and then expand to one or more other services over time.
Maximizing conversions is your goal but you need to define exactly what a conversion means to your business. Generally, it is either a lead (normally a customer submitting a web form requesting more information) or it is a direct sale (a customer actually purchases your product or service directly).
Your website can offer both of these primary types of conversions or focus on just one - or it is possible you have other measures of success you want to measure.
If your goal is to get leads, then that is the sort of conversion your website and advertising should encourage. In addition, do not forget to ask your prospects to request more information or whatever the action you are seeking.
One of the most effective ways to get qualified leads to your site in the first place is through pay-per-click advertising. It is important to read and become familiar with pay- per-click advertising, and then to continue to learn and refine by doing.
In Google AdWords, you set a daily budget (say $15 to start) and a maximum bid on specific keywords (say $3.00). You only pay when someone clicks on your ad. Therefore, if you are bidding $3.00 you might only pay an average of say $2.50 per click. It depends on the keywords you choose and how much you bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also want to embed some special code in your website to enable Google to track conversions.
Your goal is not to outbid the competition but to get the maximum number of clicks (and ultimately conversions) for your budget. Your optimal bid, at your budget, may be much different from the optimal bid for a larger competitor with a much larger budget. The way to find that sweet spot that maximizes clicks for your budget is to start low and increase your bid until you find the optimal bid. That should be your bid for the time being.
The effort you put in educating yourself about the various components of starting your online business will pay off, making it well worth the time investment.
[ posted by Terrylai]
Pay Per Click (PPC) Advertising There are a number of services out there that provide PPC like services, including Google AdWords, Overture (Yahoo), and eBay. You will likely want to start with Google and then expand to one or more other services over time.
Maximizing conversions is your goal but you need to define exactly what a conversion means to your business. Generally, it is either a lead (normally a customer submitting a web form requesting more information) or it is a direct sale (a customer actually purchases your product or service directly).
Your website can offer both of these primary types of conversions or focus on just one - or it is possible you have other measures of success you want to measure.
If your goal is to get leads, then that is the sort of conversion your website and advertising should encourage. In addition, do not forget to ask your prospects to request more information or whatever the action you are seeking.
One of the most effective ways to get qualified leads to your site in the first place is through pay-per-click advertising. It is important to read and become familiar with pay- per-click advertising, and then to continue to learn and refine by doing.
In Google AdWords, you set a daily budget (say $15 to start) and a maximum bid on specific keywords (say $3.00). You only pay when someone clicks on your ad. Therefore, if you are bidding $3.00 you might only pay an average of say $2.50 per click. It depends on the keywords you choose and how much you bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also want to embed some special code in your website to enable Google to track conversions.
Your goal is not to outbid the competition but to get the maximum number of clicks (and ultimately conversions) for your budget. Your optimal bid, at your budget, may be much different from the optimal bid for a larger competitor with a much larger budget. The way to find that sweet spot that maximizes clicks for your budget is to start low and increase your bid until you find the optimal bid. That should be your bid for the time being.
The effort you put in educating yourself about the various components of starting your online business will pay off, making it well worth the time investment.
[ posted by Terrylai]
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