Pay Per Click (PPC) Advertising Plan - Your Next Alternative Income

Keyword Ads

Pay Per Click (PPC) Advertising There are a number of services out there that provide PPC like services, including Google AdWords, Overture (Yahoo), and eBay. You will likely want to start with Google and then expand to one or more other services over time.


Maximizing conversions is your goal but you need to define exactly what a conversion means to your business. Generally, it is either a lead (normally a customer submitting a web form requesting more information) or it is a direct sale (a customer actually purchases your product or service directly).

Your website can offer both of these primary types of conversions or focus on just one - or it is possible you have other measures of success you want to measure.


If your goal is to get leads, then that is the sort of conversion your website and advertising should encourage. In addition, do not forget to ask your prospects to request more information or whatever the action you are seeking.


One of the most effective ways to get qualified leads to your site in the first place is through pay-per-click advertising. It is important to read and become familiar with pay- per-click advertising, and then to continue to learn and refine by doing.


In Google AdWords, you set a daily budget (say $15 to start) and a maximum bid on specific keywords (say $3.00). You only pay when someone clicks on your ad. Therefore, if you are bidding $3.00 you might only pay an average of say $2.50 per click. It depends on the keywords you choose and how much you bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also want to embed some special code in your website to enable Google to track conversions.


Your goal is not to outbid the competition but to get the maximum number of clicks (and ultimately conversions) for your budget. Your optimal bid, at your budget, may be much different from the optimal bid for a larger competitor with a much larger budget. The way to find that sweet spot that maximizes clicks for your budget is to start low and increase your bid until you find the optimal bid. That should be your bid for the time being.


The effort you put in educating yourself about the various components of starting your online business will pay off, making it well worth the time investment.

[ posted by Terrylai]