Keyword Ads
Are you frustrated at your Adwords advertising results? Or maybe you trying to increase your profits from marketing on Adwords? Well, I remembered reading somewhere that systems, and not humans, achieve results. (don't quote me on that!) So here is a time-tested 3-step system for raking in the money with Adwords:
Step #1 Create a MASSIVE keyword list!
You need a huge keyword list to maximize your advertising efforts with Adwords. Of course, the keyword has to made up real quality keywords! Make sure your keywords are as targeted to your product/website as much as possible. Ask yourself, if your typed the keyword to search in Google, would your website be relevant? Some places to build a massive keyword list include Google's free keyword tool and the free version of Wordtracker.
Step #2 Write Eyeball Grabbing ads
Write ads that really grab the attention of your visitors! This is the number one rule in any advertising. Get the reader to read your ad first. If he doesn't notice your ad, then your advertising hasn't worked. Used power words such as 'secrets', 'discover' etc. It also pays to customize each ad to suit the different keywords. This might take up time, but it's certainly worth it!
Step #3 Test, Test, Test
Always split-test your ads to see which ones are performing better! This can be done within the Adwords control panel. Once you have found the better ad, create another ad and test it against it! Keep on doing this to achieve a higher click through rate and a better return on investment.
[Fabian Tan]
Tuesday, May 27, 2008
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