Keyword Ads
AdWords advertising can be profitable and rewarding, but it can also lose you lots of money if you don't know what you are doing. You want to have success with AdWords? You want to make money with AdWords? Of course you want, and I'll tell you how in this article.
Everyone is fuzzing about keyword research. You know I'm not a big fan of keyword research in traditional ways. Gurus tell you to find hundreds of less-used keywords and bid on them. I say you are wasting your time and money doing that! I have personally wasted days to create massive lists of keywords that don`t make any sales!
You don't need gigantic list of keywords; you only need few keywords that convert! Now, how do you know which keywords make a sale?
Easier than you think:
Go to Google and type in your keyword. What AdWords ads show up for that keyword/term? Which ads grab your attention? Of course the ads that stand out and make you curious! That's the key to write winning ads; Create curiosity and people want to click your ad to find out more!
There's also a thing called "quality score". Basically, if your quality score is high, you are able to pay less per click and have your adwords ad show at higher position. One way to increase your quality score is to include your keyword in your ad as many times as you can, but remember, your ad should be readable and it should create curiosity!
AdWords can be a money monster. It can also flush your money down the sewer. That's why I suggest you spend some time to study good AdWords guides and always keep your knowledge up to date!
[Lauri]
Wednesday, May 28, 2008
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